The REAL Secrets of Card Magic by Paul Gordon – Professional Advice for Working Magicians

The REAL Secrets of Card Magic by Paul Gordon (New for January 2009) is a practical guide focused on the real-world business and performance side of card magic. Aimed at magicians who want to perform professionally, this 130-page, full-colour, perfect-bound book combines experience-based advice, performance insights, and practical guidance drawn from working conditions.

Written by one of the UK’s busiest and most experienced professional card entertainers, the book goes beyond tricks and sleight of hand. Instead, it focuses on what is required to build a successful performing career with a deck of cards.

Inside, you will find clear and direct guidance on key professional topics such as:

• How to obtain paid bookings and build a performing career
• Developing strong character and stage presence
• Presentation, patter, and audience communication
• Marketing, advertising, and self-promotion
• Contracts, invoicing, and professional business practices
• Selection of effective card material for real-world audiences
• Practice methods, performance skills, and audience management

In addition to the core business content, the book includes personal insights, stories, observations, and practical advice designed to help performers refine both their magic and their approach to working audiences. It is written in an accessible, conversational style that reflects real working experience rather than theory alone.

With over 40 photographs and a wide range of practical material, The REAL Secrets of Card Magic is designed as a working reference for magicians who want to move beyond hobby-level performance.

Highlights:

• 130 pages of professional advice and insights
• Focus on building a working career in card magic
• Marketing, bookings, and business guidance
• Performance, presentation, and audience handling
• Written by professional magician Paul Gordon
• Full-colour cover, perfect bound
• Includes stories, tips, and real-world experience

Take the next step toward performing professionally—learn how working magicians build careers with The REAL Secrets of Card Magic.