The Psychology of Magic: From Lab to Stage by Gustav Kuhn and Alice Pailhes

Unlock the power of psychology in magic with The Psychology of Magic: From Lab to Stage—the first-ever book merging science and magic performance. Created by renowned researchers Gustav Kuhn and Alice Phailès in partnership with Vanishing Inc., this groundbreaking magic psychology book is based on over four years of scientific studies from the world’s only dedicated "Magic Lab".

Inside this beautifully designed 312-page hardback, you'll discover practical, science-backed techniques to elevate your performances—no guesswork, just proven methods that help you perform better magic.

While other books touch on the intersection of psychology and magic, The Psychology of Magic stands alone as a true guide that shows you how to apply cognitive science to your routines—instantly and effectively.

Forget dry theory—this isn't a textbook. This is a fascinating, highly readable resource filled with real-life insights and easy-to-follow applications. Each chapter is crafted for clarity and immediate implementation, making it ideal for magicians of all levels.

Inside you'll learn how to:

• Exploit audience blind spots for stronger effects

• Use psychological principles to enhance forcing techniques

• Leverage visual illusions to fool the brain

• Maximize impact with the routines you already perform

Whether you're a beginner or a seasoned pro, The Psychology of Magic will change how you think about your magic. Don’t miss your chance to own this essential magic psychology book—a must-have in every magician’s library.